Brentwood is an executive search and management consultancy company since 1995. We are the China and Hong Kong representative of a global network covering over 30 countries.

We specialize in placing senior executive positions in Retail, Finance, Property and Manufacturing industries for both local Chinese firms and multinational companies.

Our assignments normally command an annual remuneration package of US$90,000 (HK$700,000) to US$380,000 (HK$3,000,000).

These assignments are not limited to China, but also span across wider regions including Asia Pacific.

Strategic Approach

We focus on senior management positions, differ from human resources agencies. We do not post advertisements that they typically do.

Many of the industries we operate in are very small. People are acquaintances with each other through personal or business contacts. Confidentiality is imperative.

Job advertising by HR agency is unlikely to attract the very few "high-calibers", who operate with considerable discretion and are often reluctant to allow their resumes circulating. Executives who are seeking for a new challenge prefer being represented by professional executive search firms to conduct their job search in a high confidential manner. These executives simply do not feel comfortable to directly approach and speak to the potential employers, especially when they have not yet resigned.

It is not appropriate for clients to approach potential executives directly either, whom they may already be friends or have direct / indirect business cooperation. It is our responsibility to identify and approach the right executive on behalf of our client, strictly using our company name "Brentwood International Consultants Ltd." In this way, if the executive is contacted again for the same job position several months later, he/ she will still have no acknowledgment of the client’s identity and will not feel offended. Hence, confidentiality can be maintained.

Strategic Methodology

"People" are the key to business success. We place a strong emphasis on "People"

  • how to recruit the best people,
  • how to retain them,
  • how to improve their skills
  • how to maximize their potential.

We employ an effective and targeted "Dual Search Approach" via "Direct Search" & "Professional Referral" to identify the most qualified available executives to meet our clients' need:

Direct Search:

Unlike many executive search firms that use frequent advertising to attract prospective candidates, we prefer to use a more targeted and cost-effective approach via direct search of qualified executives from our vast computer database. Our database contains information on an unprecedented number of candidates.

Brentwood conducts market research via various channels such as directories of professional and alumni associations, business magazines and newsletters. We also allot time to attend professional functions, training, workshops, and networking activities to broaden our business contacts.

Professional Referrals:

Brentwood has an extensive network of connections, and we proactively obtain referrals from our clients, candidates and friends. Since our referrers put their reputation on the line, our candidates are often the top performers and well-regarded in their industry.

Superior Candidates

The industry is small, most of the senior executives and business owners know each other well.

Therefore, confidentiality is significant and agency job advertising is unlikely to attract these "high-caliber candidates"

We target high performers who are:

Senior management level with stable employment history,

Well-known with good reputation and achievements in the market,

Constantly traveling within China and overseas and are too busy to do job-searching and submit resumes.

When these senior executives look for a new job, they prefer being represented by professional executive search firms to conduct their job search in a high confidential manner before resigning.

We have known these high caliber executives personally for many years. Our successful rate is very high.

Selective Clientele

When there is a new job opening, client is least likely to approach its competitors’ employees. We are experienced in searching the “former” employees of their competitors. Hence, our client will not offend their friendly competitors.

We identify and approach the right executive on behalf of our client strictly using our company name "Brentwood" instead of theirs, to avoid sensitive details, rumors and noise being circulated within the industry. Hence, confidentiality is maintained. 

If the executive is contacted again for the same job position several months later, he/ she will still have no acknowledgment of the client’s identity and will not feel offended.

Scientific Process

I. Define Objectives & Specifications:
  • Face-to-face meeting with client
  • Analyze job specifications
  • Develop a search plan & selection criteria
II. Identify and Select Potential Candidates:
  • Identify & confirm target sources
  • Apply "Dual Search Approach"
  • 3 criteria for evaluating candidates
    • Educational criteria
    • Technical criteria
      • Working experience
      • Management experience
    • Behavioral criteria
      • Leadership skills
      • Teamwork and awareness skills
      • Job motivation
      • Adaptability
    • Access information from interview
    • Match job & client requirements
III. Client's Interview & Review:
  • People detailed profiles & evaluation reports on each candidate's strengths & weakness
  • Arrange interviews for clients and candidates
  • Sit in face-to-face interviews
  • Recap meetings and clarify issues from both sides
IV. Finalization and Follow-up
  • Assist in negotiating salary & benefits
  • Perform relevant review including reference checks
  • Contract preparation and signing
  • Follow up to ensure client satisfaction